Apr 28, 2026
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smallbusinessmoneyapp.com
Dielle and Gina Knox are making it official they're co-founding a startup together. In this episode, they break down the idea behind the app they are working on, how their co-founder relationship came together, what's been built so far, and why neither spreadsheets nor existing budgeting tools are actually solving the real problem entrepreneurs have with money.
If you've ever woken up dreading your finances, hated opening a spreadsheet, or wished someone could just tell you what your numbers mean and what to do this app is being built for you.
00:00 – The big announcement
04:00 – Dielle & Gina's backgrounds and how they met
14:00 – The Sunday morning that sparked the app idea
20:00 – Why YNAB and spreadsheets aren't enough
24:00 – Six months of co-founder conversations
27:00 – Splitting roles: who does what
31:00 – Finding the right engineering team
36:00 – Where they are now and what's next
Connect With Gina Knox:
Instagram:
instagram.com/ginaknox
Email:
info@ginaknox.com
For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.
Website:
forthe23percent.com
Instagram:
@forthe23percent
Membership:
forthe23percent.com/membership